Web Reputation determines the safety of a website in terms of threats, malware, security, and other factors. If the website is engaged in stealing information, selling data, spreading malware, or malicious code injection, the Web Reputation score of the domain suffers. Along with it, the other probably harmless websites related to that domain or linking to a webpage of that domain also face consequences. 

More the Web Reputation Score more is the Safety, and rank of the website among others.

Importance of Web Reputation Score:

Due to the recent rapid growth of the number of websites hosted daily and the increase in cyber attacks like phishing, social engineering, and keyloggers, there are a number of websites that are hosted with a lack of required security or with the intention to steal visitor’s information, injecting malicious codes on client-side or performing these types of cyberattacks, web reputation is gaining importance as it helps the end user to identify whether a website is involved in misdeeds and is it safe to surf them. This is mostly done by web browsers with URL filters that prompts the user about the unsafe website and block connections from them at the time of visiting.

 

Web Reputation Score helps the user to stay away from malicious and harmful websites that contain spyware, keyloggers, etc

Factors of Web Reputation:

• Hosting Location
• URL type
• Content Quality
• Domain owner
• Performance
• User Engagement
• Popularity

Prevention from Harmful Websites:

• Use a Website Safety Checker, like Google Safe Browsing. by Google.
• Just open the link and fill in the URL of the website you want to check for and press enter, it will give the report on whether the website is safe to visit or not.
• There are various third-party tools available to check for websites with bad Web Reputations.
• Turning on Safe Browsing and URL filters in Modern Browsers like Google Chrome, Mozilla Firefox, Edge, and Safari.
• Don’t visit URL with HTTP protocol.
• Always check a URL for being suspicious.
• Don’t carry out transactions using credit/debit cards on untrusted websites.
• Don’t ignore Browser warnings for harmful websites.
• Installing Internet Security tools and Antivirus.